Is Massage a Luxury You Can’t Afford

Let’s consider this statement. For quite some time massage has been thought of as a luxury, for those with “disposable” income. What has changed to make this statement less true? Several things have:

1. The Rising Cost of Medical Care
2. Alternative Therapies are More Accessible
3. Everything about Life’s Pace has increased

Let’s look at this a little closer.

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The Great Unwashed

A DAILY shower is a deeply ingrained American habit. Most people would no sooner disclose they had not showered in days than admit infidelity. But Jenefer Palmer, 55, of Malibu, Calif., cheerfully acknowledged recently that she doesn’t shower or shampoo daily and doesn’t use deodorant. Ever.

No, she does not work from home in pajamas. In fact, Ms. Palmer, the chief executive of Osea, an organic skin-care line, often travels to meet business contacts at the five-star luxury hotels where her line is sold. They might be surprised to read that Ms. Palmer, a petite, put-together brunette, showers “no more than three times a week,” she said, and less if she hasn’t been “working out vigorously.”

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